‘As Seen On TV’, Billy Mays summed up what he and his partners are looking for in an invention or product on the interesting tv series Pitchmen.
1. Does it have the wow factor?
2. Does it have mass appeal?
3. It is demonstrable?
4. Does it solve a problem?
5. Does it give instant gratification?
So now you know the minimum requirements for developing a product that might make you rich and be seen on tv via Telebrands, the “As Seen On TV” company.
UPDATE: Billy Mays died while sleeping on 6/28/2009.