Search Engines – Buster Collings https://www.bustercollings.com build, measure, learn, share & enjoy Sun, 27 Dec 2020 17:50:26 +0000 en-US hourly 1 Google can crawl Javascript https://www.bustercollings.com/blog/2009/06/08/google-can-crawl-javascript/ Mon, 08 Jun 2009 22:21:41 +0000 http://www.bustercollings.com/blog/?p=438 Continue reading Google can crawl Javascript →]]> Micro$oft might be spending $100,000,000 dollars to convince you that they have developed a better search engine than Google, but Google’s I/O conference stirred up some conversations about the ability of Googlebot to crawl JavaScript. That’s a tremendous step forward for search engines. If it’s true it’s also a serious game changing feature; one that should shush those (like myself) who’ve been saying that Google has been neglecting it’s search engine and focusing too much on all the other stuff they’ve been building, buying and giving away. So, it seems that yes Google can and does crawl JavaScript.

Here are some articles that SEO experts should check out.. and you’ll get a whiff of how important JavaScript crawling is:

http://searchengineland.com/google-io-new-advances-in-the-searchability-of-javascript-and-flash-but-is-it-enough-19881

http://www.seomoz.org/blog/no-clarification-forthcoming-from-google-on-nofollow-pagerank-flow

http://searchengineland.com/google-loses-backwards-compatibility-on-paid-link-blocking-pagerank-sculpting-20408

]]> Google Lengthens Snippets, But The Meta Description Still Important https://www.bustercollings.com/blog/2009/03/25/google-lengthens-snippets-but-the-meta-description-still-important/ Wed, 25 Mar 2009 18:33:54 +0000 http://www.bustercollings.com/blog/?p=389 Continue reading Google Lengthens Snippets, But The Meta Description Still Important →]]> So recently Google officially released longer snippets on search results. There has been some chatter about this depreciating the value of the meta description. I have to play spoiler here and say I disagree.

The extended snippet stuff is great for long tail queries, like the many that I do when looking for programming information. Yet I don’t think it changes the importance of the meta description tag, especially for shorter search phrases.

Short snippets indicate tighter keyword proximity within the optimization of content; more precisely what the searcher is looking for. Longer snippets are only displayed when the keyword proximity is wider, therefore the content might not be precisely what the search is looking for, so that the searcher can better determine if the content on each page might have what they’re searching for.

Here’s some examples of tight keyword proximity within the content of the ranked pages, resulting in mostly short snippets:

“asp.net response.cookie expiration”

“Austin rodeo tickets”

Here’s some examples of loose keyword proximity within the content of the ranked pages, resulting in many long snippets:

“asp.net response.cookie expiration not working”

“can i watch the austin rodeo on tv”

So I stand by my opinion that body content and title tag are equally the best places to optimize for keywords and phrases to increase rankings, while the meta description is the best place to encourage a click through.

]]> Google Maps – My Maps https://www.bustercollings.com/blog/2007/04/05/google-maps-my-maps/ Thu, 05 Apr 2007 20:39:20 +0000 http://www.bustercollings.com/blog/2007/04/05/google-maps-my-maps/ Continue reading Google Maps – My Maps →]]> google maps just got a lot cooler… imagine that. now you can create and share you’re own custom maps. this is going to be great for giving somebody custom directions. developers with the know-how should be able to integrate custom maps onto their site pretty easily. thanks again G!

take a test drive… here is a super cheesy map of >> my moring drive to work

]]> Google Pay-Per-Action https://www.bustercollings.com/blog/2007/03/23/google-pay-per-action/ Fri, 23 Mar 2007 16:31:55 +0000 http://www.bustercollings.com/blog/2007/03/23/google-pay-per-action/ > Google PPA]]> for advertisers Google’s Pay-Per-Action is long overdue… for publishers… this could be a blessing or a curse… we’ll have to wait and see the size of those monthly Google deposits 🙂

>> Google PPA

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